Naked sports calendars have been around for a while now but I still shift uncomfortably when I see yet another female sports team publishing one. Am I just a prude or do I have good reason for my discomfort?*
Part of it is to do with the fact that feminists fight so hard for women to be seen in a way other than a sexualised object; showing the non-sexualised (strong, graceful, powerful, beautiful) body through sport is one of the ways of challenging this view of women. Sport demonstrates what the body can achieve, not what it looks like.
Producing a naked sports calendar may seem like innocent fun, and there are those that argue that the women photographed in them are strong, confident and assertive, especially if they are already established and elite athletes. There are others who argue that it is no different to the naked calendars of male sports teams. It is a complex issue to unpick but as Charlene Weaver argues well in her article on this subject, the empowerment that women might feel being part of these calendars is based upon smoke and mirrors. Ultimately it “centres on viewers turning strong athletic women into sexual objects” and undermines efforts to recognise the female body as something more than this.
That is why it was so good to see the pictures (though not a calendar) produced by Emory University’s women’s rugby team. This to me was a breath of much needed fresh air. It is a brilliant campaign that focuses upon how (in this case) rugby makes women feel about themselves. Not what they look like to others.
Weaver, C. (2012) Smoke and Mirrors: A Critique of Women Olympians’ Nude Reflections. Sports, Ethics and Philosophy. 6: 232-250.